Why You Need to Avoid Responsive Web Design
The role of website in our life is not hidden from us. World is going digital with each passing day. Every business and organization needs to build their own website to approach people. Because it is the quickest and best method for reaching more and more people. As there are billions of websites running on web world, it is essential to make your website unique. You should make your website in such a way that it is prominent from others. An attractive website design is really helpful for search engine result pages. Your website design is directly related to ranking of the site. A responsive web design may appear to be more attractive than others but it can have many drawbacks as well. In this article you will learn everything regarding responsive web design and why you need to avoid it. Let us describe the related terms first.
What Is Website Design?
When considering website design, keep in mind that it is not like usual architect of some building on a page. Coding also is not a part of website design. In fact, this design includes everything you see on a page. The navigation, visual design, content, accessibility and many more factors are considered as website design. Website design in SEO includes all these factors along with loading speeds and descriptive URLs. There is a difference between the duties of website designer and search engine optimization. Ranking and SERPs are the measure of how far a designer develops a website according to SEO. That optimized web design is usually known as SEO web design.
What Is Responsive Web Design?
It is denoted by RWD. Responsive web design is an approach to develop a site. In this approach, the main purpose of the development is make the design of the site applicable to all platforms. Like on mobiles, laptops, desktops and different sizes of the screen. This design will automatically respond to the platform being used. Responsive web design uses the breakpoints to check the response of the web design. You can check the behavior by experimenting above and below the breakpoints. Usually, breakpoints are designed on the basis of the width of the screen. Responsive web design involves the usage of HTML and CSS. You have to make the site dynamic and ready to respond to different sizes. HTML and CSS is the best pair to attain that. You can easily resize, hide, zoom in and out the page. Don’t mix the above-mentioned terms as they seem similar apparently.
Effect of Responsive Web Design on SEO:
Coordination of the designer and CEO is the key to get help in SERPs. If the rank of your site is low, then thinking about redesigning would not be a great option. You rather should follow the standards of SEO. SEO standards are necessary to follow to get help in SERPs. For example, in case, you have shifted your page from one URL to another. You did not properly redirect the page to new URL, and then your ranking may get disturbed.
Responsive web design is very suitable to decrease the work load of the development. But there are many drawbacks and risks of responsive design. We will discuss the disturbing factors in detail. But major of them is the user experience. SEO considers the user experiences at a large extent. Responsive design is often troublesome for the users. This can greatly decrease the ranking of the site.
Reasons to Avoid Responsive Web Design:
According to dissertation writing firm, while composing these factors, we cannot ignore the benefits of responsive web design. It all depends on the individual conditions. If you can overcome the following factors, RWD is no doubt, recommended for decreasing the work load. Because you can track your users, and you can handle the sales very easily. Traffic management becomes simple because of responsive web design. Despite of all these benefits, why are we suggesting to avoid it? Let us have a look on it.
We are living in a modern age. Things are gone miles faster than ever before. No one wants to wait for something too long. Everyone demands the state like be and it is. Search engines are working according to the demands of the user. You can consider the work done in just a few milliseconds after pressing the enter key on search engines. The big reason of avoiding responsive web design is the speed. Your website becomes very slow when you use RWD. Because it has to load many dynamic contents. The adjustment of the screen according to the gadget requires time. You can say that dynamic content and the response of the server are inversely proportional to each other. This delay increases further when you open it on the small screen. Server takes time to shrink the content for a proper display.
Computers are not humans. Machine learning is advancing these days but yet we are not on the best compatibility level. When you have to adjust the content according to screens automatically, there will always be some flaws. And if the scale remains perfect then the quality of the content would definitely suffer. This is one the major issues with responsive web design. You either have to compromise on the quality or the scalability of the images. User experiences of responsive web design are not very satisfactory. Google itself does not support the bad user experience, regardless of the content and services you are providing.
Not everyone has the latest apps on his/her gadgets. RWD does not support the old browsers. Moreover, the older versions have many compatibly issues with the responsive web design. RWD takes a lot of time to flash on the screen. In this way, the area of the RWD becomes very confined and this approach is beneficial to specific group of people. You cannot consider this approach as universal and easily accessible.
Responsive web design has benefits too. But its drawbacks are more damaging as compared to the comforts. We recommend to avoid this approach on the basis of above-mentioned reasons.